Bonfire / Thankmas 2022 collaboration brings merchandise into the live fundraising equation
We are so excited to share the results of our collaboration with Bonfire for the first-ever run of Thankmas merchandise back in December of 2022!
Bonfire is well known for its business model of high-quality apparel and donating the post-cost proceeds to charity. Individuals or charities can run fundraising campaigns where people can simultaneously purchase a t-shirt (or sweatshirt) - often with charity branding - while making a donation to that same charity.
This past year, Tiltify partnered with Bonfire for the first-ever production of Thankmas merchandise in support of Thankmas 2022, benefitting World Central Kitchen. Thankmas fans and supporters were able to select between 3 colors (black, navy and maroon) and several 'cuts' (t-shirt, hoodie, crew neck sweater-shirt, long sleeve shirt). This turned out to be a great addition to Thankmas 2022 as these shirts were very popular! In less than a month 3,720 units were sold with over $80,000 going directly to World Central Kitchen.
As you may know by now, Thankmas 2022 was viewed by over 3 million people on Youtube and went on to raise $10,356,339.17!
Read how product partnerships helped in Thankmas 2022
