How to engage in the digital space

National Children’s Alliance fundraising event, Help Kids Heal 2022, doubles their goal in first fundraising event.

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Original Goal
Amount Raised

National Children’s Alliance(NCA) fundraising event, Help Kids Heal 2022, was created to support a new program dedicated to training therapists and increasing children’s access to trauma therapy. Their goal was $10,000 and by meeting fundraisers where they are, they were able to more than double their goal in their very first fundraiser.

Some keys to their success

  • Created a toolkit to share with their fundraisers
  • Organizational support, including a page in support of the event (
  • Brought in a specialist to help them with outreach
  • Social media engagement and promotion across the organization
  • Showed appreciation to each fundraiser that joined in them in supporting the new program

“This was NCA’s first year collaborating with streamers in support of NCA’s work addressing child abuse. At our summer’s Help Kids Heal event, content creators and their communities doubled our fundraising goal, making it our most successful mid-year appeal ever. Their passion, creativity, and generosity were overwhelming!”

Kevin Dowling - Director of Strategic Initiatives and Development

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