Misconceptions about Livestream Fundraising: Transform Fundraising with Digital Platforms
Streaming has become one of the most powerful tools to connect audiences with causes. However, there's a common misconception that streaming is merely a category of fundraising—primarily associated with gaming and gamers. While gaming streams on platforms like Twitch have pioneered new ways to raise money for charity, it’s important to remember that streaming is simply a tool —an interactive way to engage a live audience and donors.
The ability to connect with donors in real time makes streaming a versatile tool for any type of fundraiser, and it’s the content created within the stream that shapes the fundraising experience, allowing supporters to successfully fundraise for your cause.
Why Streaming Is a Tool, Not a Category
When engaging content creators in your organization’s mission, it is important to think beyond the boundaries of traditional categories. When you view streaming as a tool, you unlock its potential across different types of content.
For example, imagine someone wanted to fundraise through your organization’s marathon program, but also wanted to host a live Q&A about their training as part of their fundraising efforts. The live Q&A, which might be hosted on YouTube, Twitch or another streaming platform, would be only one component of their overall social fundraising strategy. To maximize donations, the fundraiser would also share the opportunity to join the livestream and donate across platforms like Instagram, TikTok, or Discord.
By creating a Tiltify campaign, the fundraiser could seamlessly integrate a livestream, while adding interactive tools such as Polls, where their donors could donate to vote on a multiple choice question that the fundraiser created, such as what they think their finish time for the race would be.
The Power of Real-Time Engagement
Streaming allows for real-time interactions, which creates a unique and powerful dynamic for fundraising. When creators engage directly with their viewers, responding to comments, reading donation messages, or completing challenges in real-time, they foster a sense of community. This personal connection is what makes streaming such an effective tool for fundraising.
Tiltify further harnesses the power of interactive fundraising through unique tools such as Polls, Milestones, Rewards and Targets that fundraisers can use to engage their communities. This transforms fundraising from a passive experience into an active and exciting event.
Fundraisers do not need to be familiar with streaming to benefit from Tiltify’s interactive fundraising tools. They can simply add a picture, campaign description, and a simple Reward for their donors, offering a batch of homemade chocolate chip cookies, or a custom thank you note in exchange for a $50 donation. They can share their campaign across any social platform they feel comfortable using, and enjoy the wide range of tools that allow them to connect with their donors.
By broadening your audience and giving them access to the tools they need to engage their communities, you will maximize fundraising opportunities and engagement in your mission.
To dive deeper into this conversation, check out the Your Volunteer Fundraiser Just Became A Creator webinar led by Turnkey and Tiltify’s CEO, Michael Wasserman. Be sure to watch both Part 1 and Part 2 of the conversation to learn more about implementing these strategies within your organization.
