Fundraising Through Podcasts: The Untapped Wonderland
By the end of 2024, the number of podcast listeners worldwide is projected to reach 550 million, with the industry anticipated to be worth over $100 billion by the decade's end 1. This presents an incredible and largely untapped opportunity for the charity sector. Podcasts offer unparalleled opportunities for storytelling and engagement, fostering communities of listeners who are deeply invested in the broadcasts they follow. We've already witnessed millions raised through a handful of podcasts, and this trend is set to rise.
Herein lies the magic yet to be fully harnessed by the charity world.
Podcasters do far more than just a passive “please donate” ask; they interact with their audiences, tailor their asks, and inspire their listeners to contribute and get involved. The basic “donate” button on it’s own won’t suffice in 2025, and will not let a podcast come close to it’s fundraising potential.
At Tiltify, we specialize in active and engaging fundraising, providing hosts with tools to raise more money and engage communities. Features like “polls” can direct donation-driven outcomes, while “rewards” offer personalized incentives such as shout-outs or signed cards or merch. This functionality allows podcasters to craft unique, interactive experiences for their audiences.
The podcasting community's generosity has always been remarkable, and we are excited about the future. Examples like Relay FM on Tiltify, Everything Geek Podcast's for AHA, and H3 Podcast's hurricane relief campaign featuring Justin Roiland and Alex Hirsch showcase the potential. These are just a few instances of what’s possible. Podcasters can truly engage and interact with their listeners through both prerecorded and live options, adding a touch of magic with Tiltify’s innovative tools.
On average, Tiltify fundraising pages raise over $1,200, thanks to the tools and active engagement of users who are passionate about their causes. If you have ideas for fundraising through podcasting in your space or want to discuss real-life examples, get in touch with our team. We look forward to helping you take your fundraising with a whole new audience.
It’s already begun with events like Welcome | Podcasthon, where any charity and podcaster can get involved and have a relationship, just make sure your charity is Tiltify so people can support and fundraise for you!
There will be more on this in the coming months, as Tiltify is delighted to announce we will be hosting a space at the London Podcast Show 2025 (which more information about this will be out soon!)
Looking to spark your fundraising revolution? Let’s chat!
